Feeling frustrated about generating quite a small amount of new business? That’s because your sole focus is mostly obtaining references from existing satisfied customers. It’s time to go on a lookout for new and fresh customers so your sales will increase productively.
Try a new marketing technique. Marketers always have marketing tricks on their sleeves. Some of these tricks are traditional and most probably common to all. Take a risk. If you try something new, you will attract new customers, and that will increase your chances on selling your products more than those regular customers of yours.
Ask for referrals. Ask your regular customers if they have any friends or relatives or close working relationships with other companies and request to refer your business to them. You could give discounts to those referrers as your sign of gratitude.
Creating an incentive referral program is simple and it can yield great results. The key is to give people a reason to refer business to you (aside from being a fine establishment) and to thank them for doing so. People like to be appreciated.
Fix your website and take advantage on social networking. Almost all people (in the world) spend as much time online as they do in front of the television. Nurture your online reputation. You can attract new customers by revamping your website. Update your webpage so that new potential customers will visit your site more often.