Every day we encounter these small-scale, usually low-stakes persuasive messages, designed to influence our attitudes and behaviors, even though we don’t always label them as such. Some of those messages we deflect or ignore. Others get through and are successful, sometimes despite our own best intentions.
If persuasion is a natural and inevitable part of the communication process, we might choose to learn how to get better at it (and we can get better!). The reason it pays off to learn more about persuasion is that it will help you become more successful at achieving your goals. It’s no more complicated than that. There’s also an unstated assumption behind this reasoning: there are tested principles of persuasion that can be both learned and put to good use.
In this article, we gathered honest psychological techniques and not the work of a slick salesman, for you to persuade customers to keep on buying your products.
#1. Give a potential customer a gift.
This method actually prompts your customer to buy more of your product at their own initiation. When they feel your generous gesture, they respond beneficially. Such gesture also could earn trust from your customers.
Giving gifts can also help you build your email list. You can give away bonus reports and other free items to your customers in exchange for contact information. This kind of approach is a form of PRE-SELLING – promoting by means of advertising and a condition (to a potential customer) in advance for later purchase of a product. It allows the customer to check you and see if you are legitimate. In this way, you are now slowly earning the customer’s trust. Plus, these customers are likely to buy more of your products.
#2. Determine what your customers want and present it to them.
You need to find customers that are interested in the niche area that matches your product. You should not expect to produce a product and then just place it out in the market for others to find.
#3. Offer freebies, discounts, and the likes once the customer has purchased your product.
One example I could associate with this tip would be coupons. Coupons can be tempting, and buyers are eager to collect coupons. The purpose of such bounce back offers is not only to prompt customer to buy in the first place, but to continue to buy your products and services well in the future.
These three psychological techniques are just a few among other techniques out there. Successful authors and promoters incorporate these tips in their marketing and promotion.